Newsletters for multi-site bloggers
Sendero turns your recent posts into a finished draft and waits for your review. One place to run newsletters across every site you publish.
Sendero is currently private and invite-only.
What it does
Manage separate lists and sender profiles from a single account. Teammates can be restricted to only the sites they help run.
Sendero gathers your recent posts into a clean draft with your titles and photos in place. Nothing leaves your outbox until you read and approve it.
Segment readers by interest and send to everyone or just selected groups. A reader belonging to several groups will still only get one email.
Every email carries a single-click unsubscribe link. Bounced addresses and spam complaints get removed without you having to clean lists by hand.
See the exact recipient count and send a test to your own inbox before approving. You can rewrite the subject line or adjust the text anytime.
You never face a monthly bill based on list size. You only pay for the messages you send.
How it works
Write on your blog as usual while Sendero tracks your newly published stories.
Receive an email when your scheduled roundup draft is assembled and add an optional personal greeting.
Review the draft and check the recipient count, then click approve when you are ready.
Roundups
On the schedule you choose, Sendero gathers the stories you published since your last email into a complete draft. The draft includes your titles and featured images, then pauses. Nothing sends to your audience until you open the draft and give approval.
Switching
You can bring your subscriber groups and your opt-out history right over. Anyone who unsubscribed in the past stays excluded, so you never email someone by mistake. You can also upload a spreadsheet of contacts and place signup boxes on your sites to add new readers directly to the correct list.
Why we built it
We run several small blogs at Mochi-Zen alongside our social scheduler, Postero. We grew tired of logging into multiple services and paying monthly bills just to store contact names. We wanted our blogs to draft their own periodic newsletters without sending anything behind our backs. Sendero is that tool, built for our daily workflow.
FAQ
Not yet. Sendero is invite-only right now while we run our own sites and refine the experience.
No. Sendero prepares the draft on your schedule and alerts you by email, but it will never send until you open the draft and click approve.
Yes. You can change the subject line, write a custom introduction, reorder the posts, or delete articles from that issue.
Yes. You can greet your readers by their first name in both the subject line and the email body.
Even if someone belongs to multiple groups you are targeting, they receive only one copy of that email.
Manage every site you run under one roof without paying to store inactive names.
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